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How to Properly Use These 5 Social Media Platforms

October 18, 2018

 

 

Having a sound social media strategy, is an essential part of any brand’s marketing plan, as this is the platform that consumers will use to discover, research, engage with, comment on, and review your company.

 

Although brands understand that they NEED to have social media, we often find that some are unaware as to which platforms they should focus their time, content, and energy on.

This then leads brands to either of two problems:

 

1.  They use the wrong social media platforms to try to connect with their consumers, or

2. They stretch themselves thin, trying to create content for every platform under the sun.

 

So how might one avoid these social media catastrophes?

It is simple; through researching and identifying the right platform(s) to reach your ideal audience. At Media Rez Studios, we believe that by having a sound understanding of your buyers, you can deliver the right content, to the right person, at the right time, using the right platform.

 

While we cannot decide your ideal social media platform in a simple blog posts, or tell you which one platform reigns supreme, we can most certainly provide you with some research to help get you started.

 

Keep reading below to see a breakdown of the top 5 social media platforms!

 

Facebook:

Facebook is a heavy hitter when it comes to social media, given that there are over 1.65 billion active users monthly, and almost every age group is active, helping to make this platform extremely diverse.

 

It has also been found that half of the 1.65 billion users follow and engage with brand pages on Facebook, which allows small business to get a good following on this platform.

Although a great deal of people use Facebook, this platform’s main demographic are females between the ages of 18 – 29.

 

The primary business uses of Facebook are to build and grow an audience or following, to answer questions and start discussions with consumers, and to build and nurture a loyal brand following.This can be done by a brand asking questions, starting polls, sharing customer-generated content, reading and receiving reviews, messaging consumers directly, answering questions that may arise, and responding to issues.

 

Twitter:

Twitter allows brands to connect with their consumer’s through 250-character posts known as “tweets.” Though there are limits and restrictions as to how long your post can be, twitter is a wonderful platform to connect and educate your following. In fact, 67% of users are more likely to buy from brands that they follow on Twitter.

 

The largest demographic on Twitter are young male and females between the ages of 18 – 29.

 

The primary business uses of Twitter include engaging with your following, answering questions, resolving complaints, building relationships and sending people to your website.

 

Though 250 characters is short, many brands have done an incredible job using Twitter as a quick and simple way to connect with consumers and respond to their comments, fulfilling duties of a customer service representative. Therefore, Twitter is seen as the best channel to create strong interactions with consumers and quickly send followers to the right website or place in their time of need.

 

LinkedIn:

LinkedIn is a social platform that was initially designed to help connect professionals with each other, however it has grown to be a massive social channel where working professionals can not only connect, but also share content, industry insights, and of course receive job interviews or find potential hiring candidates.

 

A majority of LinkedIn’s 300 million users include those between the ages of 30 – 64 years old, and who completed post-secondary studies.

 

The primary business uses of LinkedIn are to showcase your company and industry knowledge, connect with other business professionals, and post job opportunities to find other employees.

 

LinkedIn is the space to prove why your company is worthy; whether this be to buy from or to work for. Therefore, it is extremely important to engage on posts revolving around your industry’s trends, start conversations with other professionals about trending topics, or post content that is informative to people in your industry.

 

Instagram:

Instagram is a social platform that relies mainly on visual content, allowing users to showcase, share and comment on videos and photos. There are over 300 million users, and over 60 million photos are posted each day.

 

Half of the users on Instagram fall between the age group of 18 – 29 years old.

 

The primary business uses of Instagram are to showcase your brand’s products or services in a visually appealing way, as well as to give some behind the scenes content either through videos or on Instagram stories.

 

By posting behind the scenes content, brands can better connect with their consumers and following, giving a more personal feel to the company. It is also good practice to post two times per day, given how many pictures get posted within a 24-hour period to this platform.

 

Pinterest:

Pinterest is a social media platform that acts like an online bulletin board. Users can save “pins” that are images or videos, that are linked to websites or blogs. This is an incredible platform that directs traffic to websites or blogs more than any other social channel out there.

 

Pinterest’s main demographic are young females. A great deal of their users usually happens to be those looking for inspiration; whether this be for cooking or DIY projects, or moms.

 

The primary business uses of Pinterest are to post visually appealing content that is linked to a website or blog. As mentioned previously, Pinterest is a great platform to direct traffic to one’s website.

 

In conclusion

While there are a few social media platforms that we didn’t get the chance to touch on, this will give you a great start on where to focus your time, energy and overall social strategy. Remember, you do not need to have a presence on every social platform, but rather produce content on two platforms that are most inline with your goals and target audience.

 

We would also like to point out that this blog is based off of statistics, research and our own experiences while working with our clients. There are many incredible ways that users outside of these finding are using these platforms. For example, some B2B companies use Pinterest to connect with audiences and showcase their products or services.

 

As always, we love to help, and we know our social media platforms! So, if you need assistance in developing content, creating a social strategy or maintaining your social platforms, we can be your go to. All you must do is contact us for a free consultation, we would love to work with you.

 

Additionally, if you have an interesting use-case for platforms above, or you’ve seen interesting ways companies, friends or family have used these social platforms, we would love to hear your stories! 

 

 

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